Dubai Is Hosting First Sleeping Challenge

Dubai is known for its richness, infrastructure, Burj Khalifa and is also known as one of the best places to live in the world. Various reports have indicated that in today’s time, people are often stressed out and don’t get enough sleep.

Keeping this in mind, for the very first time in Dubai history, the emirate will host a sleeping challenge for its residents. What is great about this is that the winner will wake up and win a brand-new bed!

All of this will be happening on Sunday, September 16 during the region’s biggest interiors exhibition, INDEX.

Taking place smack in the middle of the Middle East’s interiors exhibition, the three-hour contest will “pit Dubai’s best nappers against one another to see who can enjoy the longest, most peaceful snooze.”

INDEX event director Samantha Kane-Macdonald said: “Increasingly, the ‘right bed’ is gaining importance in homes as well as hotels worldwide.”

“DeRUCCI has just opened its flagship shop in Dubai and this unique contest taking place at the first autumn edition of INDEX, is a great way for the bed superstore to showcase its superior quality bed range that promises to make a good night’s sleep a breeze”.

As reported by Dubai Week, a total of four contestants will only be selected and compete in a three-hour siesta-off on special mattresses sponsored by DeRUCCI, a luxury furniture and mattresses retail store.

The competition comes in light of a recent survey by the University of Michigan in the USA, concluding that in the UAE “90 per cent of people are not getting enough sleep”. This challenge is definitely a welcome step in the right direction.

As for the rest of the exhibition, visitors can look forward to The Hotel Show Dubai, The Leisure Show and the FIM show from Sunday, September 16 until Tuesday.